with love, alyssa punzal
graphics
A collection of graphics made during my Design and Marketing position at IAMFEMME, in addition to graphic design classes at LIM College. The artwork made for IAMFEMME has been approved for production and is currently available for purchase, or displayed on the website.


A collection of graphic tees made for e-commerce boutique IAMFEMME. The graphics are all original artwork, while the tees themselves were edited in order to fit the brand's standards and aesthetic.
I also created a custom label for the tees and was heavily involved in the tees' production process.
You may view the full collection and see more examples of my work in real time on IAMFEMME.com.








THE LOOK images are an essential part of IAMFEMME's brand. As an online boutique, a personalized experience for the consumer is very limited, so THE LOOK easily provides our customer with styling suggestions and a sense of our aesthetic at the same time.
I am often responsible for styling our pieces with carefully researched items and editing them together
seamlessly using Adobe Creative Suite.
You may view more examples of my work in real time on IAMFEMME.com.

These are a few of many product images edited for e-commerce boutique IAMFEMME. The original photos were provided by our supplier and were edited to fit IAMFEMME's aesthetic.
Heavy manipulation and creativity were needed in order to properly present the garments in our preferred fashion.
You may view more examples of my work in real time on IAMFEMME.com.



This is a font that I vectored in Illustrator. I then contextualized the font into a logo for a make-believe accessory brand and placed it on products that the brand would sell.
I used Photoshop to create and manipulate the background as seen throughout the package.


These graphics were made as two separate parts to a pictograph assignment. The first image tells a story, while the second image of the iPhone took elements from the first image and presented them as emoticons. I plated the emoticons on an iPhone that I vectored myself.
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The icons were not my own, but I used Photoshop and Illustrator to slightly distort and manipulate them, as well as to add a sticker-like effect.






This series of images is a press kit made for a final project. The project required students to create a fictional brand and provide marketing material for it. The first page consists of a logo and some swatches. The second page is the front and back of a business card. The third page is a print advertisement that could ideally be placed in a magazine. The next page shows the boutique's packaging; in this case, a shopping bag. The fifth page consists of a mood/concept board. Finally, the last page is the brand's mission statement and defines who the target customer is.
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I used a combination of Photoshop and Illustrator for this project.